Research has shown that mobile users want and prefer mobile-friendly sites. A smooth and user-friendly website experience has proven to be a useful marketing tool. A user will remember a website they have visited if it was easy to navigate. Having a mobile site is not all about making sales, but a deciding factor for building strong brands, keeping brand loyalty and convenience.
With smartphone and tablet sales increasing, and PC sales going down, we will reach a point when consumers will be spending more time on their mobile devices than on their PCs.
80% of Americans are on the mobile web every day. As this percentage of mobile web users increases, businesses should not miss the opportunity to capture their audience and dominate the competition.