Mobile websites are designed for small touch screens, with solutions for mobile users. A mobilized site can help your business connect with more customers and increase sales, but a bad mobile experience will cause your customer to go to your competitor.
"While nearly 75% of users prefer a mobile-friendly site, 96% of consumers say they’ve encountered sites that were clearly not designed for mobile devices. This is both a big problem and a big opportunity for companies seeking to engage with mobile users."
- Think With Google